![]() ![]() While the Air Max 2090 struggled to find a sturdy footing within the industry, the silhouette could find more success somewhere down the line, as is the case for a lot of footwear, timing is key. The sleek upper and the new lightweight comfort were more than enough reasons for the mainstream consumer to pick up a pair, although it didn’t quite manage to click with sneakerheads. Disclaimer: When you click on links to various online stores on this site and make a purchase, this can. The result The ’90s OG’s mudguard, cassette and heel logo stay, while opaque colour blocking, a larger Air Unit and updated flexibility take it into 2020 and beyond. Similar to previous Air Max Day offerings, the focus was placed on lifestyle, with the Air Max 2090 built for the streets and not the track. Nike Air Max 2090 White Speed Yellow Bleached Aqua. The Air Max 2090 White Black was the first colourway revealed, highlighting all the interesting advancements that the new edition had to offer. The Air Max 2090 is designed to illustrate what the future holds, harnessing the original DNA of the iconic Air Max 90 and imagining what it would look like in the future. ![]() Although editions such as the “ White Blue ” and “ Evolutions of Icons ” would still rely on popular colourways to reign in OG sneakerheads who were still taking their time to warm up to the new AM2090. The pair also arrived with new branding, as the ’90s blocky font got replaced by the smooth curves that Nike had been using in its campaigns to speak to the younger sneakerhead. The horizontal fins around the heel unit and back panel echoed the AM90’s design language, inspired by the aerodynamic features seen on luxury Italian sports cars. Alongside this nod to Nike heritage was the heel from the Air Max 270, a shoe that had only been released two years prior. Underfoot lay the waffle pattern, a signature feature that tracked way back to Bill Bowerman and his world-renowned waffle iron. Gone was the mesh underlay and heavy-panelled upper, with a semi-translucent one-piece in its stead. Bring the past into the future with the Nike Air Max 2090. CODE ( m ) T C HR.1 / 10 113 48 11 E19 003 WIND AIR TEMP. The shoe was here to prove how Air technology had advanced over the past 30 years, giving us a shoe that had over 200% more Air than its older brother! Nike called it, “a futuristic riff on the Air Max 90”, with key features like the mudguard, cassette and heel logo all still in play. The Air Max 2090 “White Black” was the first colourway revealed, highlighting all the interesting advancements that the new edition had to offer. /rebates/2fw2fair-max-2090-avc0i&. At the time of its release, there was criticism regarding the shape’s resemblance to the iconic Nike Air Max 270. With this in mind, the project went underway with senior creative director Dylan Raash at the helm, ensuring the design team was headed in the right direction. Aesthetically speaking, the Air Max 2090 is a unique and creative design for the classic Air Max model. Thirty years had passed since the debut of the Air Max 90, and while the silhouette remains perfect in the eyes of sneakerheads, its Air technology was certainly in need of an update. For Air Max Day 2020, Nike hit the shelves with its new Air Max 2090, serving up a hot new take on one of its most iconic silhouettes.
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